Instagram has gained wide popularity as a social media platform since its inception in 2010. It’s known for influencer marketing, as it revolutionized the marketing industry. Without any doubt, Instagram allows influencers and brands to learn about market trends in less time. Influencers are not like celebrities, but many consumers blindly follow their preferences about certain brands.
Consumers value influencers’ opinions about brands because influencers use the product and then develop pros and cons about a specific brand. On the other hand, celebrities paint a rosy picture of products through elegant ads. The reality is that celebrities never use those products, as they only promote them for money. Similarly, influencers are judged based on their content, followers, and persona. Influencers are on the constant run to increase their post reach by posting engaging and informative content in their relevant niche. Many influencers boost Instagram followers using SimplyGram, which allows them to reach a wider audience segment.
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Cristiano Ronaldo is the most followed person on Instagram with 475 million followers. His popularity speaks for the impact that his posts make on Instagram. Therefore, based on social media analytic results, every big brand wants to hire Ronaldo for its promotion. This truly sparks a debate between mega and micro influencers. Nevertheless, analytics after the promotion can explain whether a mega or micro-influencer is suitable for the brand.
Kylie is a famous fashion icon who sets various trends throughout the year. Due to her widespread following, she is turned into an influencer and businesswoman. She has 365 million followers on Instagram.
Huda gained popularity after she launched her successful makeup brand, Huda Beauty. She constantly supports other beauty influencers by sharing their posts and stories. Currently, she has 2.5 million followers on Instagram. If you have a beauty niche brand, then you should collaborate with her.
Selena is a singer/actor turned into a businesswoman. She has launched a successful cosmetics brand. Selena’s feed usually comprises interactive content about her daily life, allowing her to gain 342 million followers on Instagram.
Dwayne Johnson – The Rock
Dwayne has gained extensive growth on Instagram by achieving 333 million followers. He uses Instagram’s algorithm to good effect, as he posts numerous engaging reels that the audience wants to watch. The majority of his content revolves around his movies and gym activities.
Brands have set aside influencer marketing budgets. Brands know that influencers can build brand awareness, especially in their early stages. After the first stage of brand awareness is passed, brands look forward to generating large sales through paid collaborated campaigns. Moreover, brands need to shortlist influencers by creating a fit between brand persona and influencer’s niche. Influencers have a difficult job at their hand, as brands expect content to be in line with their brand perception and image. Hence, brands shall rely on mega and micro-influencers that can allow them to achieve their marketing objectives in the short and long run.